Marketing Automation

Easy to Setup

Mautic makes installation a dream with a simple 3 step setup process. If you prefer something easier, you can use popular services to automatically install Mautic.

Complete Control

You control your data with Mautic. No third-party services charging you to access your own information and keeping track of your data. Your contacts are your contacts.

Integrated Solutions

Open source allows for unlimited integrations and customizations. Mautic integrates with dozens of solutions and can be easily extended via a powerful API.

Sounds great, but what does Mautic do?

Mautic provides detailed contact tracking along with powerful contact nurturing tools to help you organize your marketing campaigns. Mautic automates the process of finding and nurturing contacts through landing pages and forms, sending email, text messages, web notifications, tracking social media, and integrating with your CRM and other systems.

An Overview of the Workflow

This is where things get interesting! Let’s walk through how Mautic can be used. Imagine a new visitor comes to your website. They are an IP address, nothing more, maybe some basic geographic data. They browse pages on your website, eventually landing on a special page with a call-to-action form. This form collects a few bits of information (e.g. name and email address). Now this visitor is now a known visitor. You may have a contact segment setup to capture these visitors and add them to a specific campaign. These campaigns will send emails, post to social media, and other actions based on either specific times or user interaction. Think of it like a decision tree. If the user opens the email, do this, otherwise do that. These campaigns can span hours, days, weeks, or even months!

Now are you starting to see what’s happening? This known visitor is gradually becoming a contact. As this contact completes various actions, you give them points. These points help you to weight your contacts and see which ones are hot. Once a contact earns a certain amount of points they are automatically moved into your CRM or other system. Now you have a list of contacts you can confidently know are ready to be directly contacted.

That’s marketing automation. It’s simple. It’s easy. It’s automatic.

Mautic Features in Detail

Contact Nurturing & Tracking

Mautic provides in-depth and detailed contact tracking along with powerful contact nurturing tools to provide businesses with the tools needed to organize their marketing campaigns. Contact tracking provides page views, time spent on site, and specific interests.

Mautic takes contact nurturing one step further by allowing businesses to create any type of additional custom fields for a contact. Using deeply integrated API’s it is possible to tie your CRM fields direct to your contact fields.

Campaign Marketing & Dripflow Programs

Campaigns and drip programs are critical to any good marketing automation program. Mautic comes with flexible, easy-to-use campaign management and drip program creation. Create a campaign and define actions and events which contacts will follow. Automate the process of connecting with contacts and nurturing them along the sales funnel.

Mautic lets businesses define multiple outcome processes and set both date triggered actions as well as activity triggered actions.

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Social Media Integrations

Social media networks provide fantastic opportunities to connect with contacts and potential customers. Businesses who recognize the importance of social media and how to use these networks to form relationships will find Mautic’s integrations top of the line. In addition, Mautic allows developers to add any additional networks they choose.

Any social network with an API can be integrated into Mautic quickly and easily. Businesses love Mautic’s social integrations.

Landing Pages and Assets

Marketing automation uses landing pages to help capture key information from site visitors. Mautic lets businesses create stunning and unique landing pages easily through the integrated page builder. These landing pages provide key information to help monitor site traffic and also allows download monitoring for asset management.

All of these resources working together create a personal profile on each site visitor tailored to their interests and needs and provide businesses with relevant information for building a strong profile.

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Managing Your First Campaign

Step 1. Create a Campaign

The first step in creating your campaign is identifying the purpose and goal you want to accomplish. Maybe it’s introducing your leads to a new product, or simply keeping in touch through a weekly newsletter.

Step 2. Target A Contact Segment

Once you decide the purpose of your campaign and the goals to accomplish the next step is to select the segment of contacts you want to target with this campaign. New contacts can be added a list at any point in time.

Step 3. Identify Your Actions

One of the key parts of your campaign is to identify and create the actions you want to take during the campaign. These might include sending an email, posting to social media, or adding points to a lead based on decisions they make.

Step 4

Outcomes are the results of decisions made by your contacts targeted by the campaign along with any outcomes you manually define. Outcomes include moving a contact to a new segment, passing that contact to an integration, or creating another follow-up with that contact.

The menu on the left allows you to get where you’re going quickly. You can easily import contacts from other systems. Notice the color bar across the top of the leads, this helps you quickly identify a contact stage. You can also view contacts as cards or as a table. And everything happens with AJAX so it feels like a native application. One screenshot could never give you the complete picture of all that Mautic can do. If you’re ready to see more of the incredible user interface that makes Mautic such an intuitive and user-friendly platform then simply download the latest or setup a free hosted account. Maybe you need more information but you don’t have to take our word for it. Here’s a few testimonials from our outstanding community. We’re not picking just the best either! Come join the discussion in our Slack chat and talk to other people for yourself!

Seen Enough? Get Started with AltoSky – Mautic Today!

There’s no better time to take control of your contacts, your campaigns, your integrations and your business.

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